How to get started with Google Local Services Ads

3 years ago
A great ad format that requires minimal set-up to maximise your local online visibility. Customer reviews and user proximity are the key elements for optimization.
Microsoft Clarity: a new and free website analytics tool

3 years ago
Microsoft Clarity is a free web analytics tool to get deeper insights of your website user’s behaviour. It is beginning to get some attention from online marketing insiders.
A walkthrough of the new Google Analytics 4

3 years ago
Google has released the new Google Analytics 4 property (GA4). At its core are AI, cross-device user tracking and a further integration with Google Ads and BigQuery.
10 Cookie Consent Management platforms

4 years ago
Cookie consent management platforms have become an integral part of increasingly more websites. The European Union kickstarted this evolution back in 2018.
Core Web Vitals: new metrics to optimize user experience

4 years ago
Google is determined to take user experience and user engagement to a new level. The new Core Web Vitals will be taken into account with other already well-known factors.

About me

I’m Benjamin Slap and I’ve been involved with webdesign, graphic design and online marketing for over a decade.

In the past, I worked for online marketing agencies and communication agencies where I learned all about Search Engine Optimization (SEO) and Search Engine Advertising (SEA) in particular Google AdWords. I also got skilled in graphic design and webdevelopment, gaining a lot of experience with PHP and WordPress.

These days, I’m working for a major Belgian digital agency in the Antwerp region as online marketeer. I manage over 60 Google AdWords campaigns and I advise my customers on strategic online marketing opportunities and needs.