Tag: google analytics

Microsoft Clarity is a free web analytics tool to get deeper insights of your website user’s behaviour. It is beginning to get some attention from online marketing insiders.

Google has released the new Google Analytics 4 property (GA4). At its core are AI, cross-device user tracking and a further integration with Google Ads and BigQuery.

It is clear GDPR will have a massive impact on the way many agencies work and process user data. However, it is not so clear what this means for tools you use on a daily basis.