Category Archives: marketing

A great ad format that requires minimal set-up to maximise your local online visibility. Customer reviews and user proximity are the key elements for optimization.

Microsoft Clarity is a free web analytics tool to get deeper insights of your website user’s behaviour. It is beginning to get some attention from online marketing insiders.

Google has released the new Google Analytics 4 property (GA4). At its core are AI, cross-device user tracking and a further integration with Google Ads and BigQuery.

Google advertisers can benefit from a new feature: lead form extensions. Still in Beta, it gives online marketeers additional opportunities to maximize their conversions.

If you are an SEO / Project manager, you will certainly run into bottlenecks from time to time. To make your life easier, we came up with an 85-point checklist for your SEO projects.

Professional reporting tools for digital marketing are part of the everyday life of any online marketeer. Accurate metrics and dimensions are a must to keep track of your project.

Digital marketing models are indispensable for any kind of online project. They help you to organise and plan your work and they’re great tools to pitch projects.

The wide range of reporting tools has made things a lot easier, not only for the people at the controls but also for the agencies’ customers to understand what they are doing with their investment.

With SEO and SEA becoming ever more automated, the demand for technical marketers is on the rise. A decent understanding of web technologies will become a must pretty soon.