Category Archives: SEA

A great ad format that requires minimal set-up to maximise your local online visibility. Customer reviews and user proximity are the key elements for optimization.

Google has released the new Google Analytics 4 property (GA4). At its core are AI, cross-device user tracking and a further integration with Google Ads and BigQuery.

Online marketing agencies use this badge to show their knowledge, experience and to guarantee quality of service. The main pillars for partnership will become more difficult to qualify for.

Google advertisers can benefit from a new feature: lead form extensions. Still in Beta, it gives online marketeers additional opportunities to maximize their conversions.

Bing Ads offer interesting ways if you want to drive growth for your customer especially if you are dealing with high-competitive and saturated markets.

If you work with Google AdWords on a regular basis, it is very likely a prospect or a collegue asked you to do some sort of SEA audit of an existing account.

In this tutorial we will walk through a basic set-up so you can see what to expect and how to make some basic settings.

The new AdWords interface is being rolled out to more accounts in the next few months. We give a sneak peek what to expect.

Upgrading existing standard text ads can be a daunting task but Google provides the key that can save you a massive amount of time.

When call-only-ads were introduced, they were welcomed by many online advertisers. Are call-only-ads really better than call extensions?