Archive

A great ad format that requires minimal set-up to maximise your local online visibility. Customer reviews and user proximity are the key elements for optimization.

Microsoft Clarity is a new and free web analytics tool that allows you to get deeper insights of your website user’s behaviour. It is beginning to get some attention from online marketing insiders.

Google has released the new Google Analytics 4 property (GA4). At its core are AI, cross-device user tracking and a further integration with Google Ads and BigQuery.

Cookie consent management platforms have become an integral part of increasingly more websites. The European Union kickstarted this evolution back in 2018 with the introduction of the GDPR.

Google is determined to take user experience and user engagement to a new level. The new Core Web Vitals will be taken into account with other already well-known factors.

Online marketing agencies use this badge to show their knowledge, experience and to guarantee quality of service. The main pillars for partnership remain but will become more difficult to qualify for.

Yandex Webmaster can help you to diversify your SEO strategy. It feeds information to smaller search engines that are quickly gaining in popularity and don’t have an index of their own.

Google Chrome is looking into ways to identify and label slow websites. It is yet another incentive for developers and marketeers to pay attention to the user experience.

Google advertisers can benefit from a new feature: lead form extensions. Still in Beta, it gives online marketeers additional opportunities to maximize their conversions.

Progressive Web Apps (PWA) offer great ways to engage with your audience on a whole new level. They offer Native App experiences with regular web technologies.